I hope I don't get into trouble by breaking this not so well kept secrete, given that I am not even in the group that works on this device. The hardware is developed by http://www.lab126.com/.
The software is developed by Topaz team. Josh said he wrote most of the code for file formating and rendering.
I pointed out that dynamic content makes more sense for such a book reading device. Josh was excited that this project could bring out-of-print books to the public. I don't quite buy that since print-on-demand can do the same at much lower cost.
Anyway it's nice to see amazon making a bold move into the arena of consumer devices. I can see a lot more opportunities from there.
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