ZT from money.com
"Analysts also have expressed concerns that Amazon.com
is spending a lot on technology while refusing to disclose in detail
what the spending is for. Bezoson Monday mentioned at least one
far-flung technological innovation that has been discussed around the
office - though perhaps not seriously: the "electronic soul mate."
Bezos said the idea is to pair users with the other Amazon.com customer whohas the most similar purchasing history.
After playing matchmaker, the company also would try to squeeze out an
extrapurchase, noting what five books your "soul mate" has purchased
but you haven't."
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