It's not just pronounced as cool.
For starters, Cuil's search index spans 120 billion Web pages.
Patterson believes that's at least three times the size of Google's index, although there is no way to know for certain. Google stopped publicly quantifying its index's breadth nearly three years ago when the catalog spanned 8.2 billion Web pages.
The presentation is refreshing after looking at Google, or any other search engine per se. If anything, MS should consider buying Cuil now.
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