Subprime mortgage, stock market bubble and housing bubble are all ridiculously high-risk ventures. Why would an average Joe stop at the red light even when there is no traffic but still willing to take such high risk with their bread money?
For one thing, there is nobody pay for ad campaigns to jump the red-light (except for those Z3 beemer ads).
Another reason is that US society has lost the mobility where one could change his/her social class by working harder. The mundane daily work/life is driving people to risk all they have for a chance to "win". It's a fundamental dilemma to live in a society under strict social control similar to India's caste system, yet pretending to be in a "free" society.
The financial institutes are merely taking advantage of this desperate mentality to separate people from their hard-earned wage by selling them all kinds high-risk derivatives.
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