Doing business in China

Found a book named "How to do business in China", written by a professor teaching MBA courses in Britain.

One of the points in the book is that Chinese, although eager to learn western culture, will not be converted. Just like the Japanese in the 80's. All our cross-culture learning is only going to help us penetrating the western market, but NOT vice versa.

The book is written in 1995 and published in 2002. I guess since then, things have changed drastically. But it seems to be holding true given the failure of US websites in penetrating the Chinese internet market, if there is one.